Terms of Service

1. Introduction and Acceptance

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "Tester", "you") and CRUMBLX AI LTD, a company registered in England and Wales (Company Number: 16961442), with its registered office at 4 Bunnsfield, Welwyn Garden City, England, AL7 2DZ ("Company", "we", "us", "Crumbless").

By accessing or using the Crumbless platform, including participation in our Beta Testing Program, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not access or use our services.

2. Beta Program Terms

2.1 Nature of Beta Software

You acknowledge and agree that:

• The Crumbless platform is currently in beta testing phase and is provided on an "as is" and "as available" basis
• Beta software may contain bugs, errors, defects, and other problems that could cause system failures, data loss, or other issues
• Features may be incomplete, modified, or removed without notice
• The platform may experience downtime, interruptions, or performance issues
• We make no guarantees regarding uptime, reliability, or availability during the beta period

2.2 Tester Obligations

As a beta tester, you agree to:

• Provide honest, constructive feedback about your experience with the platform
• Report bugs, errors, and issues you encounter to office@crumbless.ai
• Use a test Google Ads account rather than production accounts with real advertising spend
• Not use the platform for commercial purposes during the beta period without express written consent
• Comply with all applicable laws and regulations in your use of the platform

2.3 Beta Access Credentials

Access credentials provided to you are:

• Personal and non-transferable
• Valid for seven (7) days from issuance
• Subject to revocation at our sole discretion
• Your responsibility to keep secure and confidential

3. Confidentiality and Non-Disclosure Agreement (NDA)

3.1 Confidential Information

You acknowledge that during your participation in the Beta Program, you may have access to confidential and proprietary information including, but not limited to:

• Unreleased features, functionality, and product roadmap information
• User interface designs, workflows, and user experience elements
• Technical architecture, algorithms, and AI model implementations
• Business strategies, pricing models, and marketing plans
• Any information marked as confidential or that a reasonable person would understand to be confidential

3.2 Non-Disclosure Obligations

You agree to:

• Not disclose any Confidential Information to any third party without our prior written consent
• Not use Confidential Information for any purpose other than participating in the Beta Program
• Not publish screenshots, recordings, or descriptions of unreleased features on social media, forums, or any public platform
• Not discuss the platform's features or functionality with individuals outside the Beta Program
• Take reasonable precautions to protect Confidential Information from unauthorized disclosure

3.3 Duration

Your confidentiality obligations shall survive for a period of three (3) years from the date of disclosure or until the information becomes publicly available through no fault of your own, whichever occurs first.

3.4 Exceptions

These confidentiality obligations do not apply to information that:

• Is or becomes publicly available without breach of these Terms
• Was lawfully in your possession before disclosure
• Is independently developed by you without use of Confidential Information
• Is required to be disclosed by law (with reasonable prior notice to us where permitted)

4. Description of Services

4.1 Platform Functionality

Crumbless is an AI-powered Google Ads management platform that provides:

• Connection to and synchronization with Google Ads accounts via OAuth 2.0
• AI-generated advertising content including headlines, descriptions, and ad copy
• AI-generated product images using Google Imagen technology
• Campaign creation, management, and performance analytics
• Keyword research and planning tools
• Audience targeting and analysis features

4.2 AI-Generated Content Disclaimer

IMPORTANT: Content generated by our AI systems (including but not limited to ad copy, headlines, descriptions, and images) is provided as suggestions only. You acknowledge and agree that:

• AI-generated content may contain errors, inaccuracies, or inappropriate material
• You are solely responsible for reviewing and approving all content before publication
• We make no warranties regarding the accuracy, effectiveness, or appropriateness of AI-generated content
• AI-generated content should not be published without human review
• We are not responsible for any consequences arising from your use of AI-generated content

4.3 Google Ads Integration

Our integration with Google Ads is subject to:

• Google Ads API Terms of Service
• Google Terms of Service
• Google Ads Policies

You remain solely responsible for ensuring your advertising campaigns comply with Google Ads policies and all applicable advertising regulations.

5. User Responsibilities

5.1 Account Security

You are responsible for:

• Maintaining the confidentiality of your account credentials
• All activities that occur under your account
• Notifying us immediately of any unauthorized access or security breach
• Ensuring that persons who access the platform through your account comply with these Terms

5.2 Prohibited Uses

You agree NOT to:

• Use the platform for any unlawful purpose or in violation of any applicable laws
• Attempt to gain unauthorized access to our systems, other users' accounts, or connected services
• Interfere with or disrupt the platform's operation, servers, or networks
• Reverse engineer, decompile, or disassemble any part of the platform
• Use automated tools (bots, scrapers) to access the platform without authorization
• Transmit malware, viruses, or other harmful code
• Engage in any activity that could damage, disable, or impair the platform
• Use the platform to create advertisements that violate Google Ads policies or applicable laws
• Misrepresent your identity or affiliation
• Engage in competitive intelligence gathering or benchmarking without consent

6. Intellectual Property

6.1 Our Intellectual Property

The Crumbless platform, including its software, algorithms, AI models, user interface, documentation, and all related intellectual property, is owned exclusively by CRUMBLX AI LTD and is protected by copyright, trademark, and other intellectual property laws.

These Terms grant you a limited, non-exclusive, non-transferable, revocable license to use the platform solely for the purposes described herein during the beta testing period.

6.2 Your Content

You retain ownership of your data, including Google Ads data synchronized to the platform and content you create. By using the platform, you grant us a non-exclusive license to use, process, and store your data as necessary to provide the services.

6.3 Feedback

Any feedback, suggestions, or ideas you provide regarding the platform shall become our exclusive property. You hereby assign all rights in such feedback to us and waive any claims for compensation.

7. Limitation of Liability

7.1 Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO:

• WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT
• WARRANTIES THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE
• WARRANTIES REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY CONTENT OR DATA
• WARRANTIES THAT THE PLATFORM WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS

7.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

• WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES
• WE SHALL NOT BE LIABLE FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES
• WE SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM YOUR USE OF OR INABILITY TO USE THE PLATFORM
• WE SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA
• WE SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM THE CONDUCT OF ANY THIRD PARTY
• OUR TOTAL AGGREGATE LIABILITY SHALL BE ZERO (£0). DURING THE BETA TESTING PERIOD, YOU ACKNOWLEDGE THAT THE SERVICE IS PROVIDED FREE OF CHARGE AND ACCEPT THAT WE SHALL HAVE NO FINANCIAL LIABILITY WHATSOEVER FOR ANY CLAIMS ARISING FROM YOUR USE OF THE PLATFORM

7.3 No Liability for Advertising Outcomes

WE EXPRESSLY DISCLAIM ALL LIABILITY FOR:

• The performance, effectiveness, or results of any advertising campaigns
• Any advertising spend, costs, or fees incurred through Google Ads or other platforms
• Any loss of advertising revenue, conversions, or business opportunities
• Policy violations or account suspensions by Google Ads or other platforms
• Any decisions made based on AI-generated recommendations or content

7.4 Essential Terms

You acknowledge that the limitations of liability in this section are essential terms of this agreement, and that we would not provide access to the platform without these limitations.

8. Indemnification

You agree to indemnify, defend, and hold harmless CRUMBLX AI LTD, its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, costs, and expenses (including reasonable legal fees) arising from or related to:

• Your use of the platform
• Your violation of these Terms
• Your violation of any applicable laws or regulations
• Your violation of any third-party rights
• Any advertising content you create, approve, or publish using the platform
• Any claims by Google, advertising platforms, or regulatory bodies related to your advertising activities

9. Enforcement and Remedies

9.1 Breach by User

In the event of a breach of these Terms, including but not limited to breach of confidentiality obligations or prohibited uses, we reserve the right to:

• Immediately terminate your access to the platform without notice
• Pursue legal action to recover damages, including but not limited to actual damages, consequential damages, and legal costs
• Seek injunctive relief to prevent further breaches
• Report illegal activities to relevant law enforcement authorities

9.2 Malicious Actions

If you engage in malicious actions against the platform, our systems, or our users, including but not limited to hacking, data theft, sabotage, or deliberate damage, we reserve the right to:

• Pursue criminal prosecution to the fullest extent of the law
• Seek civil damages including compensatory and punitive damages where permitted
• Recover all costs associated with investigating and remedying the breach
• Pursue claims for unjust enrichment or disgorgement of any benefits obtained

10. Term and Termination

10.1 Term

These Terms are effective upon your acceptance and continue until terminated by either party.

10.2 Termination by You

You may terminate your participation in the Beta Program at any time by discontinuing use of the platform and notifying us at office@crumbless.ai.

10.3 Termination by Us

We may terminate or suspend your access at any time, for any reason, without notice, including but not limited to:

• Breach of these Terms
• Suspected fraudulent, abusive, or illegal activity
• Discontinuation of the Beta Program or platform
• At our sole discretion for business reasons

10.4 Effect of Termination

Upon termination:

• Your license to use the platform immediately ceases
• Confidentiality obligations survive as specified in Section 3
• Sections 6, 7, 8, 9, 11, and 12 survive termination
• We may delete your data in accordance with our Privacy Policy

11. Governing Law and Dispute Resolution

11.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

11.2 Jurisdiction

Any disputes arising from or related to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11.3 Dispute Resolution

Before initiating any legal proceedings, you agree to contact us at office@crumbless.ai to attempt to resolve the dispute informally within thirty (30) days.

12. General Provisions

12.1 Entire Agreement

These Terms, together with our Privacy Policy and Data Access Policy, constitute the entire agreement between you and CRUMBLX AI LTD regarding your use of the platform.

12.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

12.3 No Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

12.4 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without restriction.

12.5 Modifications

We reserve the right to modify these Terms at any time. Material changes will be notified via email or through the platform. Your continued use after such notification constitutes acceptance of the modified Terms.

12.6 Contact Information

For questions about these Terms, please contact:

CRUMBLX AI LTD
4 Bunnsfield, Welwyn Garden City
England, AL7 2DZ
United Kingdom
Email: office@crumbless.ai