Privacy Policy

1. Introduction

CRUMBLX AI LTD ("Company", "we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use the Crumbless platform.

We are the data controller for the personal data we process. Our contact details are:

CRUMBLX AI LTD
Company Number: 16961442
4 Bunnsfield, Welwyn Garden City, England, AL7 2DZ
Data Protection Officer: office@crumbless.ai

This policy applies to all users of the Crumbless platform, including participants in our Beta Testing Program.

2. Information We Collect

2.1 Information You Provide Directly

Data Type	Examples	Purpose
Account Information	Name, email address, password	Account creation and authentication
Profile Information	Company name, role, industry	Service customization and support
Communication Data	Support requests, feedback, survey responses	Customer support and product improvement
Beta Tester Information	Testing preferences, experience level, browser/OS details	Beta program management and testing context

2.2 Information from Google Services

When you connect your Google account, we receive:

Data Type	Source	Purpose
Basic Profile	Google OAuth	Authentication and account identification
Google Ads Account Data	Google Ads API	Campaign management and synchronization
Campaign Performance	Google Ads API	Analytics and reporting
OAuth Tokens	Google OAuth	Maintaining authorized access

For detailed information about Google Ads data access, please see our Data Access Policy.

2.3 Information Generated Through Use

Data Type	Examples	Purpose
AI Interactions	Prompts, generated content, chat conversations	AI service delivery and improvement
Product Data	Product names, descriptions, images, pricing	Campaign creation and management
Generated Images	AI-generated product images and metadata	Advertising asset creation
Usage Data	Features used, actions taken, timestamps	Service improvement and analytics

2.4 Technical Data

We automatically collect:

• IP address and approximate location
• Browser type and version
• Operating system
• Device information
• Access times and referring URLs
• Error logs and performance data

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

3.1 Contract Performance (Article 6(1)(b))

Processing necessary to provide our services to you, including:

• Account creation and management
• Google Ads synchronization and campaign management
• AI content generation services
• Customer support

3.2 Legitimate Interests (Article 6(1)(f))

Processing necessary for our legitimate business interests, balanced against your rights:

• Platform security and fraud prevention
• Service improvement and analytics
• Bug fixing and performance optimization
• Business communications about our services

3.3 Consent (Article 6(1)(a))

Where we rely on your consent:

• Marketing communications (where required)
• Optional data collection for beta feedback
• Cookies and similar technologies (as per our cookie preferences)

You may withdraw consent at any time by contacting office@crumbless.ai.

3.4 Legal Obligation (Article 6(1)(c))

Processing required by law, including:

• Tax and accounting records
• Responding to lawful requests from authorities

4. How We Use Your Information

We use your personal data to:

• Provide Services: Deliver the Crumbless platform functionality, including Google Ads integration and AI content generation
• Improve Services: Analyze usage patterns, fix bugs, and develop new features
• Communicate: Send service updates, security alerts, and support messages
• Personalize: Customize your experience based on your preferences and usage
• Secure: Protect against fraud, unauthorized access, and abuse
• Comply: Meet our legal and regulatory obligations
• Beta Testing: Manage beta program participation and gather feedback

5. Data Sharing and Third Parties

5.1 Service Providers

We share data with trusted third parties who assist in providing our services:

Provider	Service	Data Shared	Location
Google Cloud Platform	Infrastructure & AI (Vertex AI, Imagen)	All platform data, AI prompts, images	EU/US (SOC2 compliant)
Google Ads	Advertising management	Campaign data, performance metrics	Global
Stripe	Payment processing	Billing information, subscription data	US/EU
OpenAI (optional)	AI content generation	Prompts and generated content	US

5.2 Data We Never Sell

We do not sell your personal data to third parties. We do not share your data for third-party advertising purposes.

5.3 Legal Disclosures

We may disclose your information if required by law or if we believe disclosure is necessary to:

• Comply with legal process or government requests
• Protect our rights, privacy, safety, or property
• Enforce our Terms of Service
• Respond to emergency situations

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred. We will notify you of any such change and any choices you may have.

6. International Data Transfers

Your data may be transferred to and processed in countries outside the UK, including the United States (for certain AI services and infrastructure).

We ensure appropriate safeguards are in place for international transfers:

• Adequacy Decisions: Transfers to countries with adequate data protection (e.g., EU member states)
• Standard Contractual Clauses: For transfers to the US and other countries, we rely on EU/UK Standard Contractual Clauses
• Certifications: Our infrastructure providers maintain SOC2 Type II compliance and other relevant certifications

7. Data Security

We implement robust security measures to protect your data:

7.1 Technical Measures

• Encryption at Rest: OAuth tokens and sensitive data encrypted using AES-256
• Encryption in Transit: All data transmitted via TLS 1.3
• Password Security: Passwords hashed using bcrypt with appropriate cost factors
• Access Controls: Role-based access controls and principle of least privilege
• Infrastructure: Hosted on Google Cloud Platform with SOC2 Type II compliance

7.2 Organizational Measures

• Regular security assessments and penetration testing
• Employee security awareness training
• Incident response procedures
• Vendor security assessments

7.3 Breach Notification

In the event of a personal data breach that poses a risk to your rights, we will:

• Notify the Information Commissioner's Office (ICO) within 72 hours
• Notify affected individuals without undue delay where required
• Document the breach and remediation steps taken

8. Data Retention

We retain your data only as long as necessary for the purposes described in this policy:

Data Type	Retention Period	Reason
Account Data	Duration of account + 2 years	Service provision and legal compliance
Google Ads Data	Synchronized continuously; deleted on account closure	Service functionality
AI Conversations	1 year from creation	Service improvement and context
Generated Images	Duration of product/campaign existence	Service functionality
Billing Records	7 years	UK tax and accounting requirements
Security Logs	1 year	Security and fraud prevention
Soft-Deleted Campaigns	30 days before permanent deletion	Recovery capability

9. Your Rights

Under UK GDPR, you have the following rights:

9.1 Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you. We will provide this within one month of your request.

9.2 Right to Rectification (Article 16)

You have the right to request correction of inaccurate personal data.

9.3 Right to Erasure (Article 17)

You have the right to request deletion of your personal data in certain circumstances, including:

• Data is no longer necessary for the purpose collected
• You withdraw consent (where consent is the legal basis)
• You object to processing and there are no overriding legitimate grounds

9.4 Right to Restrict Processing (Article 18)

You have the right to request restriction of processing in certain circumstances.

9.5 Right to Data Portability (Article 20)

You have the right to receive your data in a structured, commonly used format and transmit it to another controller.

9.6 Right to Object (Article 21)

You have the right to object to processing based on legitimate interests or for direct marketing purposes.

9.7 Rights Related to Automated Decision-Making (Article 22)

You have the right not to be subject to decisions based solely on automated processing. While our AI generates suggestions, significant decisions require human review.

9.8 Exercising Your Rights

To exercise any of these rights, contact us at:

• Email: office@crumbless.ai
• Subject line: "Data Subject Request - [Your Right]"

We will respond within one month. This period may be extended by two months for complex requests.

10. Cookies and Tracking

We use cookies and similar technologies to:

• Essential Cookies: Enable core functionality (authentication, security)
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Understand how you use the platform to improve our services

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may affect platform functionality.

11. Children's Privacy

The Crumbless platform is not intended for use by individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Displaying a notice within the platform

The "Last updated" date at the top indicates when the policy was last revised.

13. Complaints

If you have concerns about how we handle your personal data, please contact us first at office@crumbless.ai.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

14. Contact Us

For any questions about this Privacy Policy or our data practices, please contact:

CRUMBLX AI LTD
Data Protection Officer
4 Bunnsfield, Welwyn Garden City
England, AL7 2DZ
United Kingdom
Email: office@crumbless.ai